By Max Ireland Sun, Feb 06, 2011
MAX: After the success of your single ‘Pictures’ and it hitting number 66 in last year’s triple Js hottest 100, can you describe the feeling of backing it up with ‘it can wait’ at 29 this year?
ILLY: It was a real trip, dude. We had a big Australia day BBQ at my place with about 70 to 80 of my mates. We were counting down and it got to about 40 and I was like ‘oh fuck, I don’t know if it’s going to make it in! I’ve got all these people here – it better get in there’ and then when it came it was madness here. I was so stoked.
MAX: I saw a few pictures from the BBQ on twitter. Are you still renting that house.
ILLY: Yeah, there are still a few bins and rubbish bags that we weren’t able to fit in at the time. The carpet is not looking too good… I don’t think we are going to get the bond back. But whatever, we probably weren’t getting that bond back anyway to be fair [laughs].
MAX: What’s the difference between your last record and your latest?
ILLY: I think just generally it’s a stronger, more well-made album. The song writing, the flow, the delivery, the production, even the mixing and mastering was built on the experience of making the last album. It’s just a stronger album man.
MAX: You also did something a little bit different with this album that I haven’t seen before, which was 14 tracks in 14 days. What was your thought process behind that?
ILLY: It was basically that we had this album and we didn’t have a huge budget to be able to promote the album. But I knew it was really strong, so we just wanted a way of getting to people so that they could hear it and building up a bit of a buzz around it and it turned out to be a really effective thing – except some little prick put up all the tracks as we were dropping them up on Youtube. So the whole album was on Youtube before it was even released. But other than that man, it was all good and it’s gone on to do really well so the whole thing worked.
MAX: What are your feelings on music piracy now that you have had someone put your music on Youtube without your permission?
ILLY: It’s a tough one because I would prefer someone to buy the album rather than burn it. But if they did I’d be more stoked that they have a copy of it and they have an awareness of who I am or who anyone else is in the Aussie scene. It’s a real double-edged sword, man. I was annoyed about that thing because the album was up before it was even released which is a different kettle of fish. But, if people are supporting the music in other ways – if they are going to the shows and promoting it to their friends... It’s tough. I’m sitting on the fence – that’s the answer. I do think it is more important for people to support local music because it’s a much smaller scene, but if your downloading people that are selling two or three million albums I don’t see a problem with that. I’m probably going to get in trouble for that.
MAX: So there’s no problem downloading the latest Kanye release?
ILLY: I actually bought that one. I downloaded it, but then loved it so went out and bought it. But that is a very rare exception. It’s that good that it’s worth buying so that he gets however few cents from each album sale. That was worth it.
MAX: He did something similar to you with his Good Friday releases.
ILLY: Yeah, well you look at the artist that he was working with on those songs and then giving them away for free. I would love to be in that position!
MAX: On your song On the Bus you rap about “bangin’ Biggie” and there is a Biggie sample on the track Same Number Same Hood off the classic track Juicy. Which rappers did you listen to growing up?
ILLY: Obviously Biggie, a lot of the gangsta rap stuff was what got me into it, Jay Z, Tupac, Nas, Dogg Pound. All gangsta, that style of hip-hop particularly as a young teenager and then as I got older I got introduced to more ‘back pack’ style rap like Mos Def and Talib Kwali, all that type of stuff. As I’ve grown up I’ve seen a more broad spectrum, but it all started with the gangsta shit.
MAX: You were playing at Hot BBQ, did you get a chance to meet Mos Def?
ILLY: Nah, I didn’t. He rocked up really late, pretty much as he was meant to go on stage. When he got on stage, I didn’t think he was that great. I love Mos Def. I have grown up listening to it, but he was really quite average on stage. Plus, he dicked around a lot of people, cancelling Melbourne shows, then putting them back on and then cancelling them again. So he has kinda’ left a bad taste in a lot peoples’ mouths from his most recent visit.
MAX: He lost a lot of fans down here as well cancelling two shows.
ILLY: Right, yeah man, well it was crazy – he had one show, cancelled it, rescheduled it and then cancelled again. Then played and cancelled the show he rescheduled twice. What the fuck’s wrong with you dude? Just play the fucking shows and everyone’s cool. Oh well, what can you do.
MAX: Who was the first Aussie MC you heard?
The first that I heard would have been Bias B. I think that’s the same for a lot people. The first live gig I saw was Matty B in 2001 or 2002? That was my first introduction to the local Hip-Hop scene.
MAX: Have you had the chance now that you’re a recording artist to meet those guys?
ILLY: Never met Matty B. I’m not sure what he is doing these days –I think he’d be getting on. Bias B I’ve know for a few years, I don’t see him that often, but he’s a legend. I’ve been really fortunate to chop it up with him a few times.
MAX: Do you remember the first rhyme you wrote down as a young lad?
ILLY: Nah man, but it would have been fuckin’ horrible. I had an American accent until I was about 15 when it came to rapping. I would have been on some really ignorant gangsta sorta stuff that would have been complete bullshit. But you gotta’ start somewhere, whatever.
MAX: I think it would have been the same for a lot of people starting out there.
ILLY: I’d say so dude! From my generation man, I remember everyone rapping with American accents. It’s probably a bit different now that there is so much exposure to Aussie music like Aussie hip-hop, but back then it was a learn as you go sorta’ thing.
MAX: Both of your solo releases have had great collaborations with Australian MCs and singers like Owl Eyes. How do you decide to have another MC or musician on a track?
ILLY: Just if it needs it, man. On the chase I don’t have any feature MCs, there are no verses other than my own. That wasn’t a conscious thing maybe, until the last song where it was like ‘Oh fuck, there is actually no feature MCs on this, lets make a feature-less album’. But as far as the singing goes, it’s just a shame that I can’t sing at all, so I need to bring in people that are far more talented in that respect than I am. I write all the hooks and I get the singers in to sing them, ‘cause I can’t sing for myself, which sucks.
MAX: Are there any dream collaborations out there that you would like to do?
ILLY: I would love to work with Drapht or Bliss n Eso. Washington or the Jezzabels, there’s a lot, man. There is a whole swag of particularly Australian artists that I would love to work with. Hopefully in the future I’ll be able to work with some of them.
MAX: You are currently with Obese Records. Can you explain to any aspiring rappers how you got on their roster?
ILLY: I’d known Pegz for a while though my crew The Crooked Eye Crew. We all hung out because we were all from Melbourne, all from the same sort of area. So he knew of me. I had the first album probably 70 – 80 per cent finished, so I took it to him – he liked what he heard and gave me a time line to get the rest of it finished. Basically putting yourself out there with a product that you believe in is the best advice I can give. Getting yourself out there is vital – no one gets anywhere on Facebook and Twitter direct messaging, dudes. You have to be doing gigs and be in peoples’ faces so that they can’t just brush you off.
MAX: You have been touring a lot and playing in some of the smaller regional centres. How import is it to hit the smaller venues?
ILLY: Massively, dude. It’s important for me, but I think that it’s also important for the people you’re playing to and that really shows; the big cities can be a bit complacent, because they are so spoilt for live music. When you do the smaller joints it might be a smaller crowd but chances are every single person in the crowd are ready to lose their mind. Some of the best shows I have done have been to regional crowds. Can’t talk highly enough about it.
MAX: What are the pros of touring?
ILLY: Free drinks, that’s one thing. Getting to see a lot of the country that I wouldn’t see otherwise and realising how awesome and big Australia is. Also, just getting to meet people, man – hanging out with dudes. I’ve got mates now in pretty much all corners of the fuckin’ country, so I’ve got a bed wherever I go and it’s the same when they come here. It’s a real privilege to be able to do that and just travelling, man – I love travelling anyway, so to be able to play shows and do it is sick.
MAX: Are there any cons to touring?
ILLY: There’s the Sunday morning flight home that’s never fun, ever. Getting kicked out of a hotel at 10am on a Sunday when you’ve probably had two or three hours sleep in the last two or three nights and then having to get on that bloody plane is probably the only con.
MAX: What are your plans as an artist over the next 12 months?
ILLY: Well, we’ve got this tour coming up now which will be a big deal, it will probably be the only one I headline this year. In terms of other shows, I don’t know, I’m just focused on this tour. Making more music – I do that anyway regardless of if there is a release date attached to it. I’m back in the studio this weekend, because I love doing it. That’s like a big cathartic thing for me. Maybe making a release for this year, but I probably won’t. But just keeping things moving really and on the up.
MAX: If you’re making music on the go, what’s your writing process like?
ILLY: I’ll be in the studio with J-Skub or M-Phazes and we will start pretty much from scratch and get a beat going. I’ll write something there and if it’s not clicking then I’ll take it home and then get back in there. That’s pretty much it, get the beat – then make the song.
MAX: You are currently studying is that right?
ILLY: I am. I’m about to go to the library as soon as I hang up from you. So let’s keep talking!
MAX: What are you studying?
ILLY: I’m studying law. I finish in June, so what’s that, four or five months – so the end is in sight. Thank god.
MAX: What is it like juggling the books, touring and recording?
ILLY: For the most part it’s quite easy, but when it’s full on everything seems to hit at once. There’s been things like last year – during the exam period of the first semester – I had a show in Coffs Harbor on the Sunday. There was a flight from Melbourne to Sydney, then to Coffs Harbor. I played the show, literally got back in the van from the stage, back to the airport and just made the flight from Sydney to Melbourne, so that was 12 hours in total and then had an exam on Monday at 9:30 in the morning. So at the same time there have been times where it has been way too intense, but for the most part it’s cool.
MAX: So once you finish law, how will that fit into future Illy plans?
ILLY: I don’t know, man. I’m sure that it will be useful at some point, but I’m not intending on using it in the foreseeable future. I want to finish this degree and then just focus on music because that’s what I love doing. You can’t really compare the lifestyle of a lawyer with a muso. I’ll keep making music as long as I can.
MAX: So you hit the Tas Uni Bar on February 25, what should the punters expect?
ILLY: It’s gonna’ be a big show. It’ll be the first show of the tour. I’m a little nervous – we have one show before, but it’s at a festival. But this will be our first with our whole tour set. I’ve got my drummer Cam coming with us, it’s going to be a really big show and I’m really pumped for it, I can’t wait.
MAX: Last time you were down you were spotted at local club Mobius after the show. Will we see you for a beer this time?
ILLY: [Laughs] Definitely, man! I LOVE MOBIUS! I’ve had some awesome times there and some pretty messy times. I love Mobius, that’s classic dude.
MAX: Thanks very much for your time and we will see you on the 25th.
Interview
Max Ireland.
Illy
04/02/2011
ME: After the success of your single ‘Pictures’ and it hitting number 66 in last year’s triple Js hottest 100, can you describe the feeling of backing it up with ‘it can wait’ at 29 this year?
ILLY: It was a real trip, dude. We had a big Australia day BBQ at my place with about 70 to 80 of my mates. We were counting down and it got to about 40 and I was like ‘oh fuck, I don’t know if it’s going to make it in! I’ve got all these people here – it better get in there’ and then when it came it was madness here. I was so stoked.
ME: I saw a few pictures from the BBQ on twitter. Are you still renting that house.
ILLY: Yeah, there are still a few bins and rubbish bags that we weren’t able to fit in at the time. The carpet is not looking too good… I don’t think we are going to get the bond back. But whatever, we probably weren’t getting that bond back anyway to be fair [laughs].
ME: What’s the difference between your last record and your latest?
ILLY: I think just generally it’s a stronger, more well-made album. The song writing, the flow, the delivery, the production, even the mixing and mastering was built on the experience of making the last album. It’s just a stronger album man.
ME: You also did something a little bit different with this album that I haven’t seen before, which was 14 tracks in 14 days. What was your thought process behind that?
ILLY: It was basically that we had this album and we didn’t have a huge budget to be able to promote the album. But I knew it was really strong, so we just wanted a way of getting to people so that they could hear it and building up a bit of a buzz around it and it turned out to be a really effective thing – except some little prick put up all the tracks as we were dropping them up on Youtube. So the whole album was on Youtube before it was even released. But other than that man, it was all good and it’s gone on to do really well so the whole thing worked.
ME: What are your feelings on music piracy now that you have had someone put your music on Youtube without your permission?
ILLY: It’s a tough one because I would prefer someone to buy the album rather than burn it. But if they did I’d be more stoked that they have a copy of it and they have an awareness of who I am or who anyone else is in the Aussie scene. It’s a real double-edged sword, man. I was annoyed about that thing because the album was up before it was even released which is a different kettle of fish. But, if people are supporting the music in other ways – if they are going to the shows and promoting it to their friends... It’s tough. I’m sitting on the fence – that’s the answer. I do think it is more important for people to support local music because it’s a much smaller scene, but if your downloading people that are selling two or three million albums I don’t see a problem with that. I’m probably going to get in trouble for that.
ME: So there’s no problem downloading the latest Kanye release?
ILLY: I actually bought that one. I downloaded it, but then loved it so went out and bought it. But that is a very rare exception. It’s that good that it’s worth buying so that he gets however few cents from each album sale. That was worth it.
ME: He did something similar to you with his Good Friday releases.
ILLY: Yeah, well you look at the artist that he was working with on those songs and then giving them away for free. I would love to be in that position!
ME: On your song On the Bus you rap about “bangin’ Biggie” and there is a Biggie sample on the track Same Number Same Hood off the classic track Juicy. Which rappers did you listen to growing up?
ILLY: Obviously Biggie, a lot of the gangsta rap stuff was what got me into it, Jay Z, Tupac, Nas, Dogg Pound. All gangsta, that style of hip-hop particularly as a young teenager and then as I got older I got introduced to more ‘back pack’ style rap like Mos Def and Talib Kwali, all that type of stuff. As I’ve grown up I’ve seen a more broad spectrum, but it all started with the gangsta shit.
ME: You were playing at Hot BBQ, did you get a chance to meet Mos Def?
ILLY: Nah, I didn’t. He rocked up really late, pretty much as he was meant to go on stage. When he got on stage, I didn’t think he was that great. I love Mos Def. I have grown up listening to it, but he was really quite average on stage. Plus, he dicked around a lot of people, cancelling Melbourne shows, then putting them back on and then cancelling them again. So he has kinda’ left a bad taste in a lot peoples’ mouths from his most recent visit.
ME: He lost a lot of fans down here as well cancelling two shows.
ILLY: Right, yeah man, well it was crazy – he had one show, cancelled it, rescheduled it and then cancelled again. Then played and cancelled the show he rescheduled twice. What the fuck’s wrong with you dude? Just play the fucking shows and everyone’s cool. Oh well, what can you do.
ME: Who was the first Aussie MC you heard?
The first that I heard would have been Bias B. I think that’s the same for a lot people. The first live gig I saw was Matty B in 2001 or 2002? That was my first introduction to the local Hip-Hop scene.
ME: Have you had the chance now that you’re a recording artist to meet those guys?
ILLY: Never met Matty B. I’m not sure what he is doing these days –I think he’d be getting on. Bias B I’ve know for a few years, I don’t see him that often, but he’s a legend. I’ve been really fortunate to chop it up with him a few times.
ME: Do you remember the first rhyme you wrote down as a young lad?
ILLY: Nah man, but it would have been fuckin’ horrible. I had an American accent until I was about 15 when it came to rapping. I would have been on some really ignorant gangsta sorta stuff that would have been complete bullshit. But you gotta’ start somewhere, whatever.
ME: I think it would have been the same for a lot of people starting out there.
ILLY: I’d say so dude! From my generation man, I remember everyone rapping with American accents. It’s probably a bit different now that there is so much exposure to Aussie music like Aussie hip-hop, but back then it was a learn as you go sorta’ thing.
ME: Both of your solo releases have had great collaborations with Australian MCs and singers like Owl Eyes. How do you decide to have another MC or musician on a track?
ILLY: Just if it needs it, man. On the chase I don’t have any feature MCs, there are no verses other than my own. That wasn’t a conscious thing maybe, until the last song where it was like ‘Oh fuck, there is actually no feature MCs on this, lets make a feature-less album’. But as far as the singing goes, it’s just a shame that I can’t sing at all, so I need to bring in people that are far more talented in that respect than I am. I write all the hooks and I get the singers in to sing them, ‘cause I can’t sing for myself, which sucks.
ME: Are there any dream collaborations out there that you would like to do?
ILLY: I would love to work with Drapht or Bliss n Eso. Washington or the Jezzabels, there’s a lot, man. There is a whole swag of particularly Australian artists that I would love to work with. Hopefully in the future I’ll be able to work with some of them.
ME: You are currently with Obese Records. Can you explain to any aspiring rappers how you got on their roster?
ILLY: I’d known Pegz for a while though my crew The Crooked Eye Crew. We all hung out because we were all from Melbourne, all from the same sort of area. So he knew of me. I had the first album probably 70 – 80 per cent finished, so I took it to him – he liked what he heard and gave me a time line to get the rest of it finished. Basically putting yourself out there with a product that you believe in is the best advice I can give. Getting yourself out there is vital – no one gets anywhere on Facebook and Twitter direct messaging, dudes. You have to be doing gigs and be in peoples’ faces so that they can’t just brush you off.
ME: You have been touring a lot and playing in some of the smaller regional centres. How import is it to hit the smaller venues?
ILLY: Massively, dude. It’s important for me, but I think that it’s also important for the people you’re playing to and that really shows; the big cities can be a bit complacent, because they are so spoilt for live music. When you do the smaller joints it might be a smaller crowd but chances are every single person in the crowd are ready to lose their mind. Some of the best shows I have done have been to regional crowds. Can’t talk highly enough about it.
ME: What are the pros of touring?
ILLY: Free drinks, that’s one thing. Getting to see a lot of the country that I wouldn’t see otherwise and realising how awesome and big Australia is. Also, just getting to meet people, man – hanging out with dudes. I’ve got mates now in pretty much all corners of the fuckin’ country, so I’ve got a bed wherever I go and it’s the same when they come here. It’s a real privilege to be able to do that and just travelling, man – I love travelling anyway, so to be able to play shows and do it is sick.
ME: Are there any cons to touring?
ILLY: There’s the Sunday morning flight home that’s never fun, ever. Getting kicked out of a hotel at 10am on a Sunday when you’ve probably had two or three hours sleep in the last two or three nights and then having to get on that bloody plane is probably the only con.
ME: What are your plans as an artist over the next 12 months?
ILLY: Well, we’ve got this tour coming up now which will be a big deal, it will probably be the only one I headline this year. In terms of other shows, I don’t know, I’m just focused on this tour. Making more music – I do that anyway regardless of if there is a release date attached to it. I’m back in the studio this weekend, because I love doing it. That’s like a big cathartic thing for me. Maybe making a release for this year, but I probably won’t. But just keeping things moving really and on the up.
ME: If you’re making music on the go, what’s your writing process like?
ILLY: I’ll be in the studio with J-Skub or M-Phazes and we will start pretty much from scratch and get a beat going. I’ll write something there and if it’s not clicking then I’ll take it home and then get back in there. That’s pretty much it, get the beat – then make the song.
ME: You are currently studying is that right?
ILLY: I am. I’m about to go to the library as soon as I hang up from you. So let’s keep talking!
ME: What are you studying?
ILLY: I’m studying law. I finish in June, so what’s that, four or five months – so the end is in sight. Thank god.
ME: What is it like juggling the books, touring and recording?
ILLY: For the most part it’s quite easy, but when it’s full on everything seems to hit at once. There’s been things like last year – during the exam period of the first semester – I had a show in Coffs Harbor on the Sunday. There was a flight from Melbourne to Sydney, then to Coffs Harbor. I played the show, literally got back in the van from the stage, back to the airport and just made the flight from Sydney to Melbourne, so that was 12 hours in total and then had an exam on Monday at 9:30 in the morning. So at the same time there have been times where it has been way too intense, but for the most part it’s cool.
ME: So once you finish law, how will that fit into future Illy plans?
ILLY: I don’t know, man. I’m sure that it will be useful at some point, but I’m not intending on using it in the foreseeable future. I want to finish this degree and then just focus on music because that’s what I love doing. You can’t really compare the lifestyle of a lawyer with a muso. I’ll keep making music as long as I can.
ME: So you hit the Tas Uni Bar on February 25, what should the punters expect?
ILLY: It’s gonna’ be a big show. It’ll be the first show of the tour. I’m a little nervous – we have one show before, but it’s at a festival. But this will be our first with our whole tour set. I’ve got my drummer Cam coming with us, it’s going to be a really big show and I’m really pumped for it, I can’t wait.
ME: Last time you were down you were spotted at local club Mobius after the show. Will we see you for a beer this time?
ILLY: [Laughs] Definitely, man! I LOVE MOBIUS! I’ve had some awesome times there and some pretty messy times. I love Mobius, that’s classic dude.
ME: Thanks very much for your time and we will see you on the 25th.