Yuri Lee is the co-founder, director of content and community for the hugely successful Lookbook.nu, a collective fashion consciousness where members can upload images of their personal style and document their style evolution while sourcing inspiration from other Lookbookers images and profiles.  I had the wonderful opportunity to interrogate Miss Yuri Lee and learn all about the conception, birth and growth of her website and a forecast of what she expects to see next season.

Who are you and where are you from?
I grew up in Orange County, but now live in the San Francisco area. I graduated from UC Irvine with a degree in Art History but have no formal fashion, styling or development training. I’ve always loved fashion and the arts!

How was Lookbook.nu born?
My boyfriend and I started it from our apartment in San Francisco in 2008. I was really inspired by The Sartorialist blog at the time and my programmer boyfriend wanted to build something. We thought it would be cool if real people from all over the world could somehow share their everyday style with each other. So we came up with the idea for Lookbook.nu!

How did it develop into what it is today?
We think up fun and useful features for our community and then we work really hard to build them. There is a lot of work to be done, we have some top secret ideas we’ve been mulling over, hopefully we will finish them soon, but we all love fashion and want to make an amazing site!

How would you describe your personal style?
My personal style is minimal and a bit romantic. I love 19th century books, surrealism and I used to be a ballet dancer so I love satin, costumes and things that sparkle. I look up to Lady GaGa and I’m always inspired by talented Lookbookers. I have a profile, I should post more but I’m always stuck behind a computer!

What’s your favourite current trend and what trends do you predict for the future?
My favourite trend is completely white outfits, it’s so minimal and light! I see a lot of feminine styling happening now, so maybe something bold and strong.

If your wardrobe was on fire and you could only save one thing, what would it be?
My Comme Des Garcons geometric shirt!

By Laura Barry